Incendiary… packed full of astonishing revelationsThe Herald
February 14th was Valentine’s Day for most – but for us it marked publication of Into the Bear Pit: The Explosive Autobiography of Craig Whyte.
Publicity for this long awaited book started on 7 February, one week before publication. Coverage came in the form of Newspaper front pages, news stories, features, sports section double pages, broadcast interviews and much online coverage on websites and social media channels.
The outcome? The book climbed on Amazon to number 20 in all books.
Take a look. You can find out what the media said at the following links (WARNING: WE CANNOT BE HELD RESPONSIBLE FOR THE COMMENTS BELOW SOME OF THE ARTICLES). Click on the paper titles to read more:
The Herald group – Great front page splashes and news pieces across The Herald, National, Herald on Sunday and Glasgow Times. An article with the heading 15 of the most incredible quotes from Craig Whyte’s new book attracted a great deal of attention and appeared in various forms on other news sites.
The Herald – daily news stories in paper and online
The National – News stories
Glasgow Times – News stories
The Sun – News stories
Daily Record – News story
Daily Star – News story
Belfast Telegraph – news story in paper and online
Mail on Sunday (Scotland) – in paper and online
The Times big news story in paper and online
BBC News, radio and TV– News Story, Douglas Alexander and Craig McLaughlin (and on Twitter )
BBC 9 – News story with John Beattie
Sky Sports – News story
STV – News story
Irish News –news story in paper and online
Rangers News – news story on peerage claim
The Herald – (Exclusive print interview) Front page puff, news story and double page spread in sport followed by daily feature-news articles
The Telegraph – good sized news story in paper and online
The Sun – online and in paper news stories
BBC Interview Off the Ball – Long interview with Stuart Cosgrove and Tam Cowan, book well plugged, led to another explosion on social media
Radio Clyde – News story and online
Sun – continues daily news stories in paper and online – examples:
Sunday Mail – in paper and online
Football fan sites and social media covered publication extensively over the full period.